A Program Made Possible by The Chuck & Ernestina Krutzkamp Foundation’s Initiative to End Childhood Drowning
Why Become A Water Safety Champion?
As you know, construction of backyard pools is on the rise – 2020 saw a record 23% increase in ownership. While this statistic is an undeniable win for the industry, it brings tragedy as well: Drowning is the single leading cause of death for children ages 1-4, and the second leading cause of unintentional injury death for children ages 5-18.
With your help, it doesn’t have to be this way. Drowning is preventable!
Becoming a Water Safety Champion is a good business decision.
By becoming a Water Safety Champion and sharing Layers of Protection, you let potential clients know you are more than just a business to them, you’re a partner providing peace of mind and helping them enjoy their pool or spa to the fullest.
Know The Layers Of Protection
Do your part to prevent the tragedy of drowning by implementing these Layers Of Protection.
BarriersFour-sided fencing with self-closing self-latching gates, door and window alarms, and safety covers can help make sure kids don't get to the water unsupervised.
Supervision Close, constant, and capable adult supervision anytime children are in or around water. Swimming where lifeguards are present is also recommended.
Water CompetencyEvery child and adult should be equipped with the skills to protect themselves in water.
Life JacketsUse life jackets when appropriate. Life Jackets protect you when you're not expecting to be in the water, especially around open water and while boating. All life jackets should be tested and approved by the USCG.
Emergency PreparationDrowning is silent and happens fast. Knowing CPR (w/ rescue breaths) and basic water rescue can make the difference between life and death.
Layers Work Together
Layers of ProtectionUsing all layers together is the only way to reduce the risk of drowning. You never know which layer will save a life.