The 2024 Water Safety Season Toolkit Is Now Live

2024 Water Safety
Season Toolkit

2024 Water Safety
Season Toolkit

Kick Off Water Safety Season By Joining Us For The Water Safety Webinar On April 24th

The 2024 Water Safety Season Campaign toolkit is a full campaign schedule compiled of NDPA’s top social posts, Video PSA’s, sharable blogs, press release templates, printable documents and so many more resources to help you advocate for water safety and drowning prevention from May through August.

Learn more about the toolkit and how you can participate in our May 1st Social kick-off by registering for our FREE Water Safety Season Webinar on April 24th, 2024 at 12pm EDT.

Participate In the 'First Sport' Campaign Starting May 1st To Prevent Drowning!

Take Action To Prevent Drowning!

Take Action!

Share The 'First Sport' Video With Every Mom, Dad & Caregiver You Know

There is a level of excitement and pride that comes with watching a child score the winning goal or hit a home run. But the #FirstSport every parent and caregiver should teach their child is swimming and water competency.

Drowning is the number one killer of toddlers in America, which means water competency is more than just a sport; it’s a vital survival skill.

The #FirstSport campaign serves as a wake-up call for many. You can make a difference simply by sharing this video! Together, we can save lives and prevent the tragedy of drowning!

Click the buttons below to share the PSA on your social pages!

‘First Sport’ PSA Videos For Download

For the best download experience, please download from your desktop computer.




#FirstSport - Football

#FirstSport – Football

#FirstSport - Yoga

#FirstSport – Yoga

#FirstSport - Soccer

#FirstSport – Soccer

Other Sharable Videos

Explore our collection of shareable videos, each designed to amplify the message of water safety and inspire action within your community.

Drowning Doesn’t Look Like Drowning PSA

Drowning Doesn’t Look Like Drowning PSA

Drowning Doesn’t Look Like Drowning

Drowning Doesn’t Look Like Drowning

5 Layers of Protection

5 Layers of Protection

Barriers & Alarms

Barriers & Alarms



Water Competency

Water Competency

Life Jackets

Life Jackets

Emergency Preparation

Emergency Preparation

Social Media Campaign Schedule - NDPA

FREE Water Safety Social Media Content Kit

Jumpstart your water safety advocacy with our done-for-you social media content kit, featuring:

  • 25+ social media posts complete with videos, graphics, and captions
  • Easy-to-follow social media content schedule
  • Complete summer calendar, including all key water safety dates

Make an impact in your community this season. With everything you need at your fingertips, spreading the vital message of water safety has never been easier!


All of the Water Safety Season printable posters, checklists, and cards are in PDF format, making them easy to download directly onto your computer. Share these printable pieces in local spaces in your community to get the word out about water safety and drowning prevention this summer!

Swim Program Checklist

Vacation Water Safety Checklists

Pool Safety Checklist

Camping Checklist

Caregiver Checklist

In The Home Checklist

Vacation Rental Checklist

Beach Day Checklist

Boating Checklist

Water Safety for Ages 1-4

Water Safety for Ages 5-14

Water Safety for Teenagers

Swim Program Chart

Rubber Ducky Poster

Emergency Room Poster

Gimmie Five Poster

Life Jackets Poster

Clothesline Poster

5 Layers of Protection

Layers of Protection Brochure

Water Watcher Card

Pool Safety Coloring Book

Social Frames

Advocate for Water Safety With These Social Frames!

Download your social profile frame designs and add them to your social media accounts using the instructions below.

  1. Click the “Download Profile Frames” button above to access the premade social profile frames in Canva. (If you don’t have account you can create an account for free).
  2. In the new browser window that opens click the purple USE TEMPLATE button at the bottom.
  3. Log into your existing account or create a new account for free to access the template.
  4. Scroll to the page of the profile frame design you want to use.
  5. From the menu on the left-hand side, click on UPLOADS, then click the UPLOAD MEDIA button. Choose your profile/headshot photo from your computer and click OPEN.
  6. Once uploaded, click your picture to insert the photo into the template.
  7. Hover your mouse over your photo in the design area. Right-mouse click on your photo and from the fly-out menu select SEND BACKWARD.
  8. Click and drag on the corners of your photo to resize your photo so it fills the frame. Click and drag the inside of your photo to move it around and center it.
    (Note: It’s ok that the background shows beyond the frame, this will not be visible once uploaded to your social profile.)
  9. Once satisfied with your profile frame, go to the top right-hand corner and click DOWNLOAD.
  10. From the dropdown select the FILE TYPE dropdown and choose JPEG, your size should be set to 1, which means the photo is 800 x 800 pixels. Your quality level should be set to 80 or LARGE.
  11. From the SELECT PAGES dropdown check only the profile frame designs that you want to download and click DONE.
  12. From there click the DOWNLOAD button to save your new profile frame image to the downloads folder on your computer.
  13. Log in to your LinkedIn, FaceBook, and Instagram accounts to replace your existing profile image with your new frame!
  1. Log into your FaceBook account and hover your mouse over your existing profile picture so the UPDATE PROFILE PICTURE button appears.
  2. Click the UPDATE PROFILE PICTURE button.
  3. Select UPLOAD PHOTO.
  4. Select the Profile Frame Image you just downloaded from Canva, and click OPEN.
  5. When you’re happy with the positioning, click USE AS PROFILE PICTURE.
  1. Log into your Instagram account and go to your profile page.
  2. Click on your current profile photo.
  3. In the new window, click UPLOAD PHOTO.
  4. Select the Profile Frame Image you just downloaded from Canva, and click OPEN.
  1. Log into your LinkedIn account and go to your profile page.
  2. Click on your current profile photo.
  3. In the pop-up window at the bottom click ADD PHOTO.
  4. In the new window click UPLOAD PHOTO.
  5. Select the Profile Frame Image you just downloaded from Canva, and click OPEN.
  6. Crop and adjust the photo using the ZOOM feature.
  7. Click SAVE PHOTO.

Press & Media Toolkit

Download NDPA’s Press & Media Toolkit for a full description of what topics NDPA can provide input on for the news media.

For local coalitions or other associations unsure where to start, download the press release templates with focused water safety and drowning prevention discussions to prompt your community to take action.


Use these sharable blogs to help encourage your community to learn about the 5 Layers of Protection, the latest drowning statistics, and how you can be a Water Safety Champion. These blogs contain everything you need to get started to raise more awareness of drowning prevention and the best water safety practices.

Share it on your website and social media channels, or print it for your local community centers to spread the word about the Water Safety Season!

Local Proclamation

A Local Government Proclamation is a great way for local government leaders to make a public announcement about Water Safety Month. Download NDPA’s local proclamation template to help you start the framework of your city’s effort to advocate water safety and drowning prevention efforts.

Participate In Partner Programs

The World's Largest Swimming Lesson unites facilities worldwide on June 20th to provide a simultaneous swimming lesson, emphasizing the importance of learning to swim to prevent drowning.

The Association of Aquatic Professionals is dedicated to supporting aquatic facilities and professionals through advocacy, resources, and professional development to enhance water safety and prevent drowning.

The American Red Cross Longfellow's WHALE Tales Water Safety for Children program, featuring Longfellow the Whale. This engaging no-cost program offers water safety education for children, teaching them vital knowledge and behaviors for safety and fun in, on and around water.

Swim Angelfish is the global leader in adaptive swim instruction. The company creates educational resources for the needs of the world’s adaptive swim lessons and advocates for the necessity of having specifically trained instructors for this growing population.

To see more of our Partner Resources, visit our Teacher Toolkit.

Be Part of the Conversation

Join NDPA’s Water Safety Warriors Facebook group (over 2.2k group members) and follow @drownalliance on our social media!

Be part of the conversation

We Want to Hear from You

Share Your Toolkit Story

Have you put our 2024 Water Safety Season Toolkit to use? We’re eager to hear about your experiences. Your feedback is crucial in shaping our resources and strengthening our mission to prevent drowning. Share your story with us and join the wave of change.

Share your story on how you utilized the water safety season toolkit and any feedback you would like us to have for future toolkits.