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70% of child drownings don’t happen in a swim suit.

Levi Hughes

3 YEARS OLD

Levi Hughes

3 YEARS OLD

70% of child drownings don’t happen in a swim suit.

Edna Mae
McGovern

19 MONTHS OLD

Edna Mae
McGovern

19 MONTHS OLD

Gunner Martin

2 YEARS OLD

Gunner Martin

2 YEARS OLD

Joshua
Collingsworth

2 YEARS OLD

Joshua
Collingsworth

2 YEARS OLD

Jack Helbig

4 YEARS OLD

Jack Helbig

4 YEARS OLD

Drowning is the single leading cause of death for children ages 1-4.

Drowning is fast, silent, and not what you expect, with 70% occurring during non-swim times. Our “The Clothes They Wore” campaign highlights the heartbreaking reality of childhood drownings through powerful testimonials and visuals and emphasizes crucial steps to prevent such tragedies.

Learn about the 5 Layers of Protection and download our free resources to help protect your loved ones. Together, we can save lives.

Drowning is silent, and can happen in as fast as 30 seconds

Drowning is silent, and can happen in as fast as 30 seconds

Almost 70% of childhood drownings happen during non-swim times

Almost 70% of childhood drownings happen during non-swim times

88% of child drownings occur with at least 1 adult present

88% of child drownings occur with at least 1 adult present

Learn The 5 Layers of Protection to Prevent Drowning

Barriers
Barriers & Alarms

It's important to use four-sided fencing with self-closing, self-latching gates, pool safety covers, and alarm systems to help prevent children and unauthorized adults from accessing water unsupervised.Learn More

Supervision
Supervision

Stay vigilant and aware of your surroundings with close, constant, and capable adult supervision from a designated water watcher or lifeguard anytime children are in or around water.Learn More

Water Competency
Water Competency

Every child and adult should be equipped with the skills to protect themselves in water by learning and enhancing their basic water safety skills to reduce the risk of drowning and aquatic-related injuries.Learn More

Life Jackets
Life Jackets

When used appropriately, life jackets protect you when you are not expecting to be in the water, especially around open water. Ensure your life jackets are tested & approved by the USCG.Learn More

Emergency Preparation
Emergency Preparation

Knowing how to prepare for an emergency with CPR training with rescue breaths, and basic water rescue skills can make the difference between life and death. Have a phone available and ready to call 911.Learn More

Free Resources

Swim Program Checklist

Water Watcher Info Cards

Caregiver Checklist

5 Layers Infosheet

Vacation Checklist

Vacation Rental Checklist

In The Home Checklist

Pool Safety Checklist

Beach Day Checklist

Boating Checklist

Doner

The videos for our “The Clothes They Wore” campaign have been thoughtfully created and generously donated by the agency, Doner.

Doner is a renowned advertising agency known for creating impactful and engaging campaigns. With a commitment to meaningful causes, Doner has partnered with various organizations to spread critical messages and raise awareness on important issues. Their expertise and creativity are instrumental in driving positive change and making a difference in communities worldwide.

Drowning is preventable.

Drowning is preventable.

Drowning is preventable.

Drowning is preventable.

Drowning is preventable.

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