Edna Mae
Edna Mae
Joshua
Joshua
Drowning is the single leading cause of death for children ages 1-4.
Drowning is fast, silent, and not what you expect, with 70% occurring during non-swim times. Our “The Clothes They Wore” campaign highlights the heartbreaking reality of childhood drownings through powerful testimonials and visuals and emphasizes crucial steps to prevent such tragedies.
Learn about the 5 Layers of Protection and download our free resources to help protect your loved ones. Together, we can save lives.
Drowning is silent, and can happen in as fast as 30 seconds
Almost 70% of childhood drownings happen during non-swim times
88% of child drownings occur with at least 1 adult present
Learn The 5 Layers of Protection to Prevent Drowning
Barriers & Alarms
It's important to use four-sided fencing with self-closing, self-latching gates, pool safety covers, and alarm systems to help prevent children and unauthorized adults from accessing water unsupervised.Learn More
Supervision
Stay vigilant and aware of your surroundings with close, constant, and capable adult supervision from a designated water watcher or lifeguard anytime children are in or around water.Learn More
Water Competency
Every child and adult should be equipped with the skills to protect themselves in water by learning and enhancing their basic water safety skills to reduce the risk of drowning and aquatic-related injuries.Learn More
Life Jackets
When used appropriately, life jackets protect you when you are not expecting to be in the water, especially around open water. Ensure your life jackets are tested & approved by the USCG.Learn More
Emergency Preparation
Knowing how to prepare for an emergency with CPR training with rescue breaths, and basic water rescue skills can make the difference between life and death. Have a phone available and ready to call 911.Learn More
The videos for our “The Clothes They Wore” campaign have been thoughtfully created and generously donated by the agency, Doner.
Doner is a renowned advertising agency known for creating impactful and engaging campaigns. With a commitment to meaningful causes, Doner has partnered with various organizations to spread critical messages and raise awareness on important issues. Their expertise and creativity are instrumental in driving positive change and making a difference in communities worldwide.
