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  • Millions of children missed the opportunity to participate in formal swimming lessons last season due to the pandemic, creating an urgent need for water safety training and swim lessons this summer. TEAM WLSL™ is getting back on deck to send the message Swimming Lessons Save Lives™ to help prevent childhood drowning and teach families how to Be Water Aware.  
  • The 2021 World’s Largest Swimming Lesson will offer hundreds of aquatic centers, swim schools and waterparks the chance to focus in on the urgency of getting kids back in the water for formal swim lessons to help make up for the lessons and water safety training they missed in 2020.
  • What is exciting about the WLSL event is that so many organizations and individual aquatic facilities are coming together to make it happen. The WLSL helps capture all the passion we have for this critical issue as individuals and focuses all that energy on one message for one day.
  • Drowning is a public health crisis. In the U.S., it’s the leading cause of accidental death for kids ages 1-4 and the second leading cause for kids 14 and under. Yet, a large percentage of adults don’t recognize this risk or provide the right layers of protection to prevent drowning.
  • Internationally, the World Health Organization (WHO) estimates that drowning is the 3rd leading cause of unintentional injury death worldwide, accounting for 7% of all injury-related deaths. 
  • According to a 2020 research study conducted by the American Red Cross, more than half (54%) of U.S. kids ages 4-17 are not able to perform the basic water safety skills that can save their life.
  • More drowning and near drowning incidents take place in the U.S during the month of June than any other month of the year.
  • According to a 2018 report from the U.S. Consumer Product Safety Commission (CPSC), from 2015 through 2017, an estimated average of 6,400 children younger than 15 years old were reportedly treated in hospital emergency rooms for nonfatal drowning injuries in pools or spas.
  • Nearly 80% of drowning victims are male.  Also, African-American children ages 5 to 19 drown at rates 5.5 times higher than Caucasian children. This disparity is greatest among those 11-12 years where African Americans drown in swimming pools at rates 10 times those of Caucasians.
  • Drowning is predictable, incredibly fast and quiet: Most children who drown are out of sight for less than 5 minutes. Drowning can occur in as little as two minutes and victims do not signal for help. In addition, 70% of drownings happen during non-swim times.
  • Research shows participation in formal swimming lessons by kids ages 1-4 can significantly reduce the risk of drowning, yet many children still do not participate in formal water safety training or swimming lessons.
  • The World’s Largest Swimming Lesson was created in 2010 as a platform to support public education about safer water practices and to build awareness about the critical importance of teaching children to swim to help prevent drowning. 
  • Since its inception, more than 320,000 children and adults have participated in life-saving WLSL lessons, generating more than two BILLION media impressions about the vital importance of learning to swim. 
  • TEAM WLSL™ has set five multi-venue and three single venue Guinness® World Records since the program began in 2010.

TEAM WLSL™ is on a mission to make sure every parent understands the critical importance of teaching kids to swim and how to Be Water Aware to prevent drowning.

Show your support by sharing this important message.

Due to delayed opening dates for most aquatic venues brought about by the COVID-19 pandemic, the WLSL has issued the following statement:

“We know that the last few weeks have been difficult for all of us. As a global community we’ve been asked to make big changes in a short time to combat the COVID-19 pandemic and there are still a lot of unanswered questions about when and if we will be able to get back to our normal operations. Yet, despite facing so many unknowns, we’ve been inspired to see you sharing water safety tips, lesson plans and activities about why it’s important to learn to swim, designate adult water watchers and provide layers of protection.

Although our WLSL event might look different than it has in the past, we believe that spreading the Swimming Lessons Save Lives message whenever we can is still so important. To that end, we’ve decided to offer all host locations two options to be part of TEAM WLSL in 2020:

First, we’re shifting our official WLSL event date to July 16, 2020 to allow more facilities a chance to get open or to reopen.

Second, if July 16th will not work for your schedule, you will have the option to host your 2020 WLSL event on any day of your choosing in June, July or August.

We hope that these two options will give more of you flexibility in supporting this year’s WLSL event. In the coming days, we will be working on updates to the curriculum to address social distancing and we will be creating a collection of revised marketing materials for you to use to promote your 2020 event.

WLSL Logo

We hope that you will join TEAM WLSL on either July 16th or whatever day works best for you this summer!

In the meantime, stay safe and follow your local guidelines until we are given the go-ahead to open for the summer.”

worlds largest swim lesson

OVERLAND PARK, Kan., Feb. 26, 2020 

Registration for the 2020 World’s Largest Swimming Lesson™ (#WLSL2020) is officially open. This year’s event will take place Thursday, June 18, 2020. Organizers are urging aquatic facilities of all types to utilize the global, one-day event to increase awareness about the importance of learning to swim in their local communities.

Registration is now open at WLSL.org. The 2020 event will take place over the course of 24 hours on Thursday, June 18th. #WLSL2020
Registration is now open at WLSL.org. The 2020 event will take place over the course of 24 hours on Thursday, June 18th. #WLSL2020

The worldwide event provides kids and parents exposure to life-saving water safety skills while building awareness about the vital importance of teaching children to swim and undistracted adult supervision to help prevent drowning.

The World’s Largest Swimming Lesson™ will take place on six continents over 24 hours on Thursday, June 18, 2020, as a platform for the aquatics industry to use one voice to send a clear message about the crucial importance of teaching kids to swim. Individual host locations and aquatics providers can conduct the 30-minute lesson any time of day they choose on the 18th.

Per the World Health Organization, drowning is the third leading cause of unintentional injury-related death, accounting for 7 percent of all injury-related deaths worldwide. In the U.S., drowning remains the leading cause of injury-related death for children ages 1 to 4, and the second leading cause for children under 14.

However, there is reason to hope. Since the WLSL event launched in 2010, the Swimming Lessons Save Lives™ message has been shared with more than two billion people in the U.S. alone. Facilities of all kinds are encouraged to join TEAM WLSL® in their mission to prevent childhood drowning through education. Register at https://www.wlsl.org/WLSL/host_an_event.aspx

About The World’s Largest Swimming Lesson™
WLSL was created as a platform to build awareness about the fundamental importance of teaching children to swim to prevent drowning. WLSL events have provided more than 159,000 working hours of water safety training, more than 20,000 hours each year during the one-day event. Since its inception, more than 319,000 children and adults in 48 countries have participated in WLSL lessons. https://www.youtube.com/watch?v=ApSY4iFZCDc

Contact: 
Aleatha Ezra
234888@email4pr.com 
Phone: 913-599-0300

SOURCE World Waterpark Association

Related Links

http://WLSL.org