Tag Archive for: water safety education

Abbey's Hope PSA

The water safety non-profit reminds parents and caregivers to avoid distracted supervision around pools.

MINNEAPOLIS—There’s a perfect storm of circumstances conspiring against adults’ ability to keep kids safe around pools and lakes this summer. Electronic devices continue to dominate our attention. And the COVID-19 pandemic has more adults working from home and supervising their children at the same time. For those with backyard pools, this poses an especially significant danger which has been brought to life in a chilling PSA from Abbey’s Hope.

The 30-second spot, “Watch Me!” features an all-too familiar scene: a distracted mom on the phone, laptop open as her young child splashes in the water, clamoring for her attention. What happens next is summed up by a provocative message superimposed on screen: “88% of child drownings occur with an adult nearby. 100% of those adults will never forgive themselves.” The spot concludes by inviting the viewer to become a Water Watchdog, which is an active supervision program started by Abbey’s Hope. To date, nearly 10,000 people have registered to take the pledge and receive their iconic Abbey’s Hope Water Watchdog ‘dog tag,’ a tangible reminder of the need to be vigilant when supervising children around water.

“It’s sadly ironic that we often tell our kids that we’re watching them, when we’re not,” said Katey Taylor, who along with husband Scott Taylor, founded Abbey’s Hope Charitable Foundation in response to the tragic death of their daughter, Abbey, following a pool drain entrapment incident in 2007. Taylor added, “Vigilant supervision has never been more important or required greater discipline, given the world we live in.”

 Drowning is the leading cause of unintentional death for children ages one to four.  According to the Consumer Product Safety Commission, there were 379 pool- or spa-related fatal drownings reported per year for 2015 through 2017, involving children younger than 15 years of age.  The vast majority of those deaths were to children ages 4 and under.

The PSA will launch 7/20/20 on social media and is free to use and can be accessed at  https://www.youtube.com/watch?v=uZgSYeaUqWc  It also will be broadcast on local television during the summer months when pool and lake usage is at its peak. 

About Abbey’s Hope:
Abbey’s Hope Charitable Foundation is a Minnesota nonprofit organization named after Abbey Taylor, the Edina, Minn., six-year-old who died in 2008 as a result of injuries sustained by an improperly maintained pool drain cover. 

The Foundation’s goal is to: 

●      Promote awareness of, and education, related to child safety issues, including educating pool owners, operators, inspectors, and the general public about the dangers of pool entrapment, evisceration and drowning and the need for physical inspections of pool equipment.

●      Work with the pool and spa industry to improve the design of its products, packaging and warning labels, and assist in the development of product safety standards related to such products.

●      Identify and provide support and assistance to organizations and programs that help educate parents, children, and pool and spa manufacturers about the prevention of entrapment and traditional forms of drowning.  

Find out more about Abbey’s Hope at http://www.abbeyshope.org/

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Alison Petri
Program Manager
Abbey’s Hope Foundation
952.303.5421763.331.1899(cell)
alison@abbeyshope.org

NDPA Webinar series

The NDPA Webinar Series is an educational initiative that aims to offer expert insight on  a plurality of topics pertaining to water safety and drowning prevention throughout the year. 

Here’s a list of our first 10 webinar sessions that you can watch on our site now!

Our first webinar discussed the American Academy of Pediatrics updated statement on the prevention of drowning, with Dr. Julie Gilchrist and Nicole Hughes, founder of Levi’s Legacy.




Dr. Andrea Taliaferro along with Ailene Tisser, MA PT and Cindy Freedman, MOTR, CTRS, founders of Swim Angelfish, lead the discussion on water safety and drowning prevention for individuals with disabilities and autism.

Waves, temperature, currents, weather… they can all be obstacles to the practice of open water swimming. Guest speakers Mario Vittone and US Coast Guard Licensed Master Michael Carr.




This webinar covers what has worked well and what hasn’t for community water safety initiatives, how to connect with your community, how to gain support from your community, how to identify resources in your community, and other related topics.

This discussion covers federal water safety legislation with a focus on VGB and the proposed legislation on water safety education in schools in New Jersey with our expert panel which includes Alan Korn, J.D., Sean Kean, J.D., and Joe Oehme.




Led by Mick Nelson, the Facilities Development Senior Director at USA Swimming, this webinar is focused on drowning data and a discussion on the role that commercial aquatic facilities play in drowning prevention.

National Safe Boating Council‘s Executive Director, Peg Phillips, and Communication Director, Yvonne Pentz join us as we discuss life jacket use in the U.S., life jacket laws, and the “Wear It!” campaign.




How can more schools adopt water safety education programs? We answer this and other questions with the expertise of Stop Drowning Now and Colin’s Hope, both organizations that have existing and implemented drowning prevention curriculums in schools.

Physicians prescribing swim lessons to parents and children is a topic of great interest for most families in the U.S. Lana Whitehead, President of Water Smart Babies and Dr. Todd Vedder, MD with Atrium Health discuss it at length.




Our two guest experts in marketing and communication, Laura Metro, Owner of The Marketing Spirit and NDPA Board Member and Kent Nelson, Digital Marketing Specialist at Counsilman Hunsaker, discuss the ins and outs of navigating social media around a complex issue.

Don’t miss any of our upcoming webinars. Dates and topics will be announced on our social media profiles.

NDPA Joins Water Safety USA

Water Safety USA is a roundtable of longstanding national nonprofit and governmental organizations with a strong record of providing drowning prevention and water safety programs, including public education.​

Water Safety USA logo
Be #WaterCautious. Prevent Unsupervised Access ​to Water

Water Safety USA’s mission is to empower people with resources, information, and tools to safely enjoy and benefit US aquatic environments. Its overarching approach is to engage in ongoing dialog aimed at improving the delivery of water safety information, tools and resources in such a way that their effectiveness is maximized.

The National Drowning Prevention Alliance is happy to announce that as of December 2019, the NDPA is an official member of Water Safety USA. “The NDPA is thrilled to announce our membership of such an important collective effort to combat drowning and make water safer.” said NDPA executive director Dr. Adam Katchmarchi. “We are proud and honored to join the roundtable and closely with other Water Safety USA members to enhance the mission of the NDPA.”

According to Water Safety USA, they have managed to harness the individual identities of each of its members as well as their objectives and further their reach through collective and collaborative strategies that are meant to increase the impact and effectiveness of our water safety and drowning prevention efforts.

With great satisfaction the NDPA joins the roundtable of equals that is Water Safety USA confident in the fact that will help us reach our ultimate goal of substantially reducing the number of unintentional drowning incidents and deaths reported in the United States of America.

December is the biggest gift-giving month of the year. Parents, aunts, uncles and grandparents are buying massive amounts of toys and gifts to ensure kids have a wonderful holiday season.

Unfortunately, December is also the month in which thousands of children are injured every year as a result of playing with unsafe or non age appropriate toys.  In the United States, emergency rooms treated 251,800 toy-related injuries, according to the report issued last year from the U.S. Consumer Product Safety Commission (CPSC). 44 percent of the injuries were to the head and face area, the area of the body with the most injuries. An estimated 84,400 of all toy-related injuries, or 34 percent, happened to children younger than 5 years of age.

Prevent Blindness America declared December Safe Toys & Gifts Month in order to reduce the number of accidents and injuries suffered by children due to unsafe or inappropriate toys during the holidays. Take the time this month to re-cap on some basic safety advice and brush up on buying safe tips, appropriate toys and what to do should you discover a potential hazard.

It’s important to think about the safety of any gift you’re giving, especially if it’s a gift for a child. We’ve put together a list of toys and gifts that are not only safe in themselves but also promote water safety awareness which is the first step towards drowning prevention.

Books

Josh The Baby Otter

“Josh the Baby Otter” was created to help children comprehend and remember this important message: TO STAY AWAY FROM WATER UNLESS ACCOMPANIED BY AN ADULT. It’s goal is to create a water safety behavior for all children that will be passed on from generation to generation.

Stewie The Duck Learns To Swim

Stewie the Duck Learns to Swim is an important and fun child’s first guide to water safety. Written for children ages two through six, the book conveys the message of how to be safe near the water through the story of Stewie, a duck who wants to swim with the “big ducks” but is prevented from going in the water by his older sisters until he learns the water safety rules.


The Polar Bear Who Couldn’t, Wouldn’t Swim

The Polar Bear Who Couldn’t, Wouldn’t Swim follows the journey of a young polar bear named Zeke who is afraid of the water and refuses to swim. He leaves his home in search of other animals who do not swim, and ends up finding that he can enjoy the water if he follows the ABC and Ds of water safety, while learning a valuable lesson about facing his fears with a positive attitude.

Swimming Accessories

USCG approved lifevests

Getting kids to wear life jackets can be a cumbersome task — bulky neon padded vests don’t exactly shout cool.  But the risks of not wearing them are too great to ignore. The Center for Disease Control reports drowning to be the second leading cause of unintentional injury-related death amongst children ages 1-14 behind motor vehicle crashes.  This can be a great gift that helps protect kids when in or near water.


Nekdoodle® Pool Toys and Accessories

Nekdoodle® offers a wide variety of pool toys and accessories for kids and adults such as pool floats for swimming, swim collars, pool noodles, water noodles, personal flotation devices, neck floats and foam noodles swimming.

Swim Water Shoes

Water shoes have a great many uses, and can do much more than flip-flops or sandals can. They will keep children’s feet protected from slips, sharp rocks, sunburns and much more making them a good choice as a holiday gift.

Toys

Stewie the Duck Swimtime Fun Bucket Kids Gift

This gift can help save a life! Upon purchase of this gift, a donation will be made to the Stew Leonard III Children’s Charities, which grants underprivileged children with FREE swim lessons.It includes a Stewie the Duck book,bright, sunshine yellow hooded towel featuring Stewie the Duck, a Stewie the Duck plush, and bath time toy. All bundled in a playful bucket and shovel set, with helpful water safety advice.

The U.S. Consumer Product Safety Commision offer some great guides for selecting suitable toys for Kids Ages 0 – 5 and Kids Ages 6 – 12.