Tag Archive for: nonprofits

, ,

New PSA From Abbey’s HOPE Offers Chilling, Timely Reminder

Abbey's Hope PSA

The water safety non-profit reminds parents and caregivers to avoid distracted supervision around pools.

MINNEAPOLIS—There’s a perfect storm of circumstances conspiring against adults’ ability to keep kids safe around pools and lakes this summer. Electronic devices continue to dominate our attention. And the COVID-19 pandemic has more adults working from home and supervising their children at the same time. For those with backyard pools, this poses an especially significant danger which has been brought to life in a chilling PSA from Abbey’s Hope.

The 30-second spot, “Watch Me!” features an all-too familiar scene: a distracted mom on the phone, laptop open as her young child splashes in the water, clamoring for her attention. What happens next is summed up by a provocative message superimposed on screen: “88% of child drownings occur with an adult nearby. 100% of those adults will never forgive themselves.” The spot concludes by inviting the viewer to become a Water Watchdog, which is an active supervision program started by Abbey’s Hope. To date, nearly 10,000 people have registered to take the pledge and receive their iconic Abbey’s Hope Water Watchdog ‘dog tag,’ a tangible reminder of the need to be vigilant when supervising children around water.

“It’s sadly ironic that we often tell our kids that we’re watching them, when we’re not,” said Katey Taylor, who along with husband Scott Taylor, founded Abbey’s Hope Charitable Foundation in response to the tragic death of their daughter, Abbey, following a pool drain entrapment incident in 2007. Taylor added, “Vigilant supervision has never been more important or required greater discipline, given the world we live in.”

 Drowning is the leading cause of unintentional death for children ages one to four.  According to the Consumer Product Safety Commission, there were 379 pool- or spa-related fatal drownings reported per year for 2015 through 2017, involving children younger than 15 years of age.  The vast majority of those deaths were to children ages 4 and under.

The PSA will launch 7/20/20 on social media and is free to use and can be accessed at  https://www.youtube.com/watch?v=uZgSYeaUqWc  It also will be broadcast on local television during the summer months when pool and lake usage is at its peak. 

About Abbey’s Hope:
Abbey’s Hope Charitable Foundation is a Minnesota nonprofit organization named after Abbey Taylor, the Edina, Minn., six-year-old who died in 2008 as a result of injuries sustained by an improperly maintained pool drain cover. 

The Foundation’s goal is to: 

●      Promote awareness of, and education, related to child safety issues, including educating pool owners, operators, inspectors, and the general public about the dangers of pool entrapment, evisceration and drowning and the need for physical inspections of pool equipment.

●      Work with the pool and spa industry to improve the design of its products, packaging and warning labels, and assist in the development of product safety standards related to such products.

●      Identify and provide support and assistance to organizations and programs that help educate parents, children, and pool and spa manufacturers about the prevention of entrapment and traditional forms of drowning.  

Find out more about Abbey’s Hope at https://www.abbeyshope.org/

###

Alison Petri
Program Manager
Abbey’s Hope Foundation
952.303.5421763.331.1899(cell)
alison@abbeyshope.org

NDPA 2019 Achievements

NDPA 2019 Achievements

Every day, an average of ten people die from unintentional drowning. Drowning continues to rank fifth among the leading causes of unintentional injury death in the United States and second for causes of death in children aged 14 and under. 

The NDPA continues to work hard to bring those numbers down through water safety awareness, education and advocacy. As 2019 draws to a close, we look back and take stock of the progress made to further our goals of drowning prevention:

These achievements would not have been possible without the support and contributions of all our members, partners and sponsors and above all the commitment and dedication of the NDPA Board Members. 

We are ready to welcome a new year and a new decade with redoubled efforts to prevent drowning and promote water safety best practices throughout the country.

United, we can prevent the tragedy of drowning. Support the NDPA today!

The NDPA Joins the Global GivingTuesday Movement

Giving Tuesday
The National Drowning Prevention Alliance is Joining the Global GivingTuesday Movement to gather funds for our Material Requests Program.

Tustin, CA. – 11/10/2019 – This GivingTuesday, the National Drowning Prevention Alliance will celebrate giving by launching a fundraiser for the occasion that will allow us to continue supporting communities in need with their water safety educational efforts. The funds gathered will be destined to fulfill the hundreds of requests the NDPA receives every month through our Material Requests Program.

Education is an effective way to reduce drowning incidents.

GivingTuesday, taking place December 3rd, is a global day of giving that harnesses the collective power of individuals, communities and organizations to encourage giving and to celebrate generosity worldwide. Every year, on GivingTuesday, millions of people across the globe mobilize to show up, give back, and change their communities. The goal is to create a massive wave of generosity that lasts well beyond that day, and touches every person on the planet.

Founded in 2012, GivingTuesday has inspired millions of people to give back and support the causes they believe in. In just seven years, GivingTuesday has radically changed how we think about generosity and showed just how much power communities everywhere have to create change.

“When GivingTuesday launched in the US in 2012, we believed that technology and social media could be used to make generosity go viral,” said Asha Curran, GivingTuesday’s CEO and co-founder. “We believed in the idea that people fundamentally want to give and to talk about giving; and that the social sector had the capacity to show more innovative leadership, creativity, and collaboration. People and organizations around the world proved us right. As we prepare for December 3, we’re energized and encouraged by the community’s generosity. The levels of creativity, effort and the quality of the new ideas people have contributed and shared are phenomenal.”

Those who are interested in joining National Drowning Prevention Alliance’s GivingTuesday initiative can visit https://ndpa.org/givingtuesday-2019/ . For more details about the GivingTuesday movement, visit the GivingTuesday website (www.givingtuesday.org), Facebook page (https://www.facebook.com/GivingTuesday) or follow @GivingTuesday and the #GivingTuesday hashtag on Twitter.

About the National Drowning Prevention Alliance

As an educational resource for the United States and beyond, the National Drowning Prevention Alliance strives to place emphasis on research, awareness, and policy changes to impact the incidence of toddler drownings in swimming pools, bathtubs, spas and jacuzzis. The result has been an unprecedented growth and presence in national and local drowning prevention efforts.

The NDPA is relentless in the pursuit of its number one goal to put an end to child drownings being the leading cause of unintentional death for children between the ages of 1 and 4.

About GivingTuesday

GivingTuesday is a global giving movement that has been built by individuals, families, organizations, businesses and communities in the U.S. and in countries around the world. GivingTuesday harnesses the collective power of a unique blend of partners
to transform how people think about, talk about, and participate in the giving season. It inspires people to take collective action to improve their communities, give back in better, smarter ways to the charities and causes they believe in, and help create a better world.

To learn more about GivingTuesday participants and activities or to join the celebration of giving, please  visit:

Website: www.givingtuesday.org

Facebook: www.facebook.com/GivingTuesday

Twitter: twitter.com/GivingTuesday

Instagram: instagram.com/GivingTuesday

WORLD SWIM DAY 2019

World Swim Day is October 26, 2019 and the National Drowning Prevention Alliance is proud to sponsor this year’s virtual swim with MySwimPro. Swimmers who participate have a chance to win a variety of big prizes. 

World Swim Day is an international holiday that empowers people around the world to be more active through swimming.

World Swim Day is celebrated on the fourth Saturday of October every year. The holiday promotes living a healthy lifestyle through swimming and raises awareness for the importance of water safety. World Swim Day events are independently organized around the world for swimmers of all ages. There are over 100 million fitness swimmers in the world, and yet there are over 4 billion people who do not know how to swim.

How To Participate

  1. Visit worldswimday.org and register for FREE.
  2. Download the MySwimPro app on iPhone or Android
  3. On World Swim Day (October 26, 2019) open the MySwimPro app and choose one of the six free World Swim Day workouts.
  4. Get in and swim the World Swim Day workout!
  5. Share a photo or video on social media with the hashtag #WorldSwimDay to be entered to win prizes!

You could win lots of great prizes from World Swim Day sponsors!

To be eligible for prizes your profile must be set to public when using the hashtag #WorldSwimDay. See World Swim Day stories from last year that took place around the world here.

World Swim Day was initially conceived within MySwimPro, Inc. to increase participation in swimming and promote water safety inclusive of geography, language, and skills. In the first year, World Swim Day saw participation from swimmers in over 100 countries and funds were raised for three learn-to swim non-profit organizations. The international event is more than a virtual swim, but also serves as an opportunity to connect a global community that shares a mutual passion for the water.

World Swim Day Workouts

Whether you’re a new swimmer or elite competitor you can participate in the #WorldSwimDay virtual swim! Workouts range from 100 meters to 10,000 meters. Choose a workout that best fits your fitness level and motivation! You can read more about each workout below.

  1.  Just Get Wet – 100-200 Meters
  2.  The Jellyfish Float – 500 Meters
  3. The Tropical Mile – 1,600 Meters
  4.  The Sizzler – 3,000 Meters
  5. Humpback 5k Challenge – 5,000 Meters
  6. 10k Shark Test Set – 10,000 Meters

All workouts can be personalized in the MySwimPro app. Be sure to share your workout using the hashtag #WorldSwimDay on social media to be entered to win awesome prizes from sponsors.

REGISTER NOW for 2019 World Swim Day >

World Swim Day is supported by MySwimPro, the largest digital community of swimmers in the world. The international event is also supported by globally-minded companies with shared values that include empowering a healthy lifestyle through swimming and promoting water safety. We hope World Swim Day continues to inspire and empower people around the world to be active in the water.

World Swim Day Prizes

This contest is sponsored by MySwimPro, Inc. No purchase necessary. Void where prohibited. Participants must be 18 years or older to enter. Participants can enter to win between the dates of October 25 – October 27, 2019. Winners will be selected from participants who registered online at worldswimday.org, and shared their swim workout on Instagram, Facebook or Twitter by tagging @myswimpro and using #WorldSwimDay between 10/25/19-10/27/19 11:59pm during the participants local time. Winners will be contacted Monday October 30, 2019.

Learn more at www.worldswimday.org