People and organizations in the drowning prevention and water safety space are well aware of the limitation of drowning statistics. Drowning data is not universally collected or classified mainly due the sheer nature of drowning which makes counting on reliable data extremely difficult. Few organizations have taken on the task to gather and distribute data pertaining to drowning and Total Aquatics Programming LLC is currently one of the most well known, respected and reliable sources.
Total Aquatic Programming and National Drowning Prevention Alliance Board of Directors have joined together to improve the “The Drowning Report” data.
TAP has been collecting drowning data since 2008. This process involves about 1100-man hours per year plus cost for programs and support. They have recently faced the following challenges which have impelled them to rethink and reconsider the process in order to be more effective:
Some of the thousands of websites visited to gather report data have now started charging subscription fees. While these are only .99 cents a week, they add up over the period of a year.
Due to the number of sites consulted to gather information and download reports, TAP has been exposed (multiple times) to viruses and have had to move to enterprise grade protection.
TAP users have requested many features that the organization was not able to offer before and is currently preparing to do: possibility of custom reports, online searchability features, ease of access and more.
It is time for TAP LLC to update the way they not only collect but also present the data gathered. This has a cost that they cannot totally absorb, and after talking to many users it is too important to just lose! They are nearly ready to move to a subscription-based model with an cost of $99.95 per year that will offer subscribers all the information they are used to plus:
Report filtering options
Custom reports (emailed on a customer set schedule)
Ability to submit drownings (requires approval)
Online and accessible 24/7 – no more waiting for the first of the month
Enhanced field logic
Alert notifications (new drownings in your area)
Much, Much More!
The new membership model will become effective by June 2021 with May 2021 featuring the last free version of drowning reports. NDPA premium members & all partners will be able to access the new database through their existing NDPA membership.
We hope this is a valuable service that you will continue to use. The new features will also allow members to more easily extract local data and customize reports.
https://ndpa.org/wp-content/uploads/2021/04/Blog-Covers-30.png315560Guillermina Ramirezhttp://ndpa.org/wp-content/uploads/2019/03/NDPA-Logo.pngGuillermina Ramirez2021-04-12 11:30:092021-04-12 11:30:17Total Aquatic Programming & NDPA Join Together To Improve The Collection Of Drowning Data
The Centers for Disease Control and Prevention states the sad fact that more than 3,500 people drown each year in the U.S, making drowning the leading cause of death in children 1 – 4 years old. Even more sad, minorities drown at a rate three times higher than their peers.
Diversity is directly linked to the opportunity to be water safe. As we are well aware, aquatics suffers from lack of diversity, enforcing a system where the access to learning how to swim and gain water competency are not the same for everyone.
Between 1999-2010, the fatal unintentional drowning rate for African Americans was significantly higher than that of whites across all ages. The disparity is widest among children 5-18 years old and is most pronounced in swimming pools. African American children 5-19 drown in swimming pools at rates 5.5 times higher than those of whites. This disparity is greatest among those 11-12 years in which African Americans drown in swimming pools at rates 10 times those of whites.(1)
Factors such as access to swimming pools, the desire or lack of desire to learn how to swim, and choosing water-related recreational activities may contribute to the racial differences in drowning rates. Available rates are based on population, not on participation. If rates could be determined by actual participation in water-related activities, the disparity in minorities’ drowning rates compared to whites would be much greater.(2)
Many organizations and advocates are striving to bring swimming to minority communities and thus reduce the incidence of drowning among them. Here are a few that you can support:
The drowning and participation gaps in aquatics mirror the disparities we find in public health and education, often ignoring the ongoing historical issues of race, socioeconomic circumstances, and cultural stereotyping. Therefore, a revamped focus is needed to address and help curve the current gaps found in aquatics.
Founded by Dr. Shaun Anderson and Jayson Jackson in 2010, Diversity In Aquatics is an organization built to develop a network to help save lives by empowering communities to have equitable access to quality aquatic opportunities. They work to address historical policies and practices that impact resource allocation and access to public spaces to understand present-day aquatic disparities.
AfroSwimmers is a swim movement that offers lessons and aquatic wellness services for people of color, founded by swim coach and aquatic healer Noelle Singleton.
AfroSwimmers boasts a facility in Atlanta where programs — including competitive coaching, aquatic therapy, and private swimming lessons — are offered to help break down barriers between the Black community and swimming.
Founded by paralympic swimmer Jamal Hill, this organization has made it its mission to take justice against senseless drownings by promoting water safety competency through the Swim Uphill method in underserved communities around the globe.
Black Kids Swim is a 501c3 organization based in Prince George’s County, Maryland. Their mission is to increase Black participation in the sport of competitive swimming. They also offer their consultancy services to aquatic facilities that wish to include a diverse group of adults and/or children to their programs.
SwemKids is nonprofit school-based program that teaches children introductory swimming lessons and water safety skills as a part of their school’s curriculum. This model ensures that children are exposed to the water early and gain important life-saving skills to make sure they are safe while having fun!
The Black Swimming Association (BSA) is a non-profit organisation set up to promote education among the Black community as well as other ethnic minority communities on water safety and drowning prevention measures.
They strive to ensure that the issues that preclude these communities from engaging in aquatics are researched, understood and adequately addressed to promote inclusion and change.
Branche CM, Dellinger AM, Sleet DA, Gilchrist J, Olson SJ. Unintentional injuries: the burden, risks and preventive strategies to address diversity. In: Livingston IL, editor. Praeger handbook of Black American health (2nd edition): Policies and issues behind disparities in health. Westport (CT): Praeger Publishers; 2004. p. 317-27.
Education and knowledge is the key for everything and definitely something we should focus on in 2021.
According to the CDC, an average of 10 fatal drowning incidents happen in the USA every day and is the leading cause of unintentional injury deaths for children 1-4 years, the second leading cause of unintentional injury deaths for children 1-14 years, and is the fifth leading cause of unintentional injury deaths for all ages in the United States. The WHO has reported that drowning is the 3rd leading cause of unintentional injury death worldwide, accounting for 7% of all injury-related deaths.
This makes drowning a very serious issue that should be addressed throughout the year in order to avoid and prevent fatal and non-fatal drowning incidents. The beginning of a new year is the best time to plan exactly how we can do this in the form of water safety resolutions.
Here are ten to get you started:
1.- Implement layers of protection at home
The term “layers of protection” is one used to classify the majority of strategies directly affecting aquatic environments. Parents, caregivers, residential pool owners, aquatic facility owners, managers and operators should use “layers of protection” to provide a system of increased security to prevent unauthorized access to bodies of water, especially important for children. This means that multiple strategies or devices are used constantly and simultaneously.
Never leave your child alone in the bathtub—even for a moment. Many bathtub drownings happen (even in a few inches of water) when a parent leaves a small child alone or with another young child. Also, bath seats are just bathing aids. Bath seats can tip over and your child can slip out of them, so they won’t prevent drowning.
Empty water from containers, such as large pails and 5-gallon buckets, immediately after use.
Keep bathroom doors closed. Install door knob covers or a hook-and-eye latch or other lock that is out of the reach of your small child.
Keep toilets closed. Always close the toilet lid, and consider using a toilet lid latch.
Families have always played a vital role in teaching kids how important it is to learn to swim and behave safely in and around the water. If your child isn’t able to take formal swim lessons right now, you can still help them learn to be safer around backyard pools, ponds or other natural bodies of water.
Whether you join or support the alliance in other ways, you can empower your communities to take more action, touch more lives, and make an even greater difference. Check out 5 Ways You Can Support The NDPA for more ideas.
5.- Promote water safety and ways to prevent drowning in your community.
Find information, actions and resources to get your community involved in water safety advocacy efforts whether they be in person or online at the NDPA Resource Center.
6.- Enroll your children in swimming lessons.
Swim skills add a layer of protection to prevent drowning incidents. Formal swimming lessons reduce the risk of drowning among children 1-4 years by 88%. This is the only sport that can actually save lives and can also reduce the risk of drowning among older individuals.
7.- Learn CPR with rescue breaths. Compression-only CPR does not treat drowning.
Anyone who lives in a home with a pool should learn CPR and rescue breathing. CPR training and certification should be refreshed every one to two years, depending upon the certification agency, or more frequently if there have been recent changes in recommendations.
Along with learning CPR, there are other layers of protection that you should learn which are intended to minimize injury should a child gain access to the water and are meant to be used immediately in the event of such an emergency.
8.- Invest in a life vest for each member of the family.
A properly fit life jacket is a very effective life-saving strategy in the quest to reduce the number of fatal drowning incidents in the country. Learn more about it here.
9.- Register for the 2021 National Water Safety Conference
The conference is a great fit for anyone involved in child safety advocacy, injury prevention, safety education, water safety, drowning prevention, first response, public health, public policy, aquatics, and many more areas!
This year the #NWSC2021 will be offered from March 29 to April 1, 2021 in a virtual format. It will include a range of different activities including hosted virtual networking sessions, live general sessions and keynote addresses, interactive sessions, pre-recorded breakout educational sessions, and so much more. The best part of a virtual conference – no travel, hotel, and expenditure costs. Get ALL the education from the comfort of home!
The NDPA has the goal of bringing everyone who has a vested interest in drowning prevention and water safety together. This way, we can provide education and resources to prevent drowning and aquatic injury by making water safer to enjoy.
By providing this space to connect to each other, access to the most current information, and share resources to help be more effective in our efforts, we are sure can reach our goal to end accidental drownings!
https://ndpa.org/wp-content/uploads/2021/01/Blog-Covers-28.png315560Guillermina Ramirezhttp://ndpa.org/wp-content/uploads/2019/03/NDPA-Logo.pngGuillermina Ramirez2021-01-05 06:00:522021-01-05 06:00:5710 New Year Resolutions That Will Make You A Water Safety Warrior
The National Water Safety Conference, hosted by the National Drowning Prevention Alliance (NDPA) is the nation’s leading annual event devoted to drowning prevention and water safety. The conference is hosted for the cross-section of the industry and is built on a foundation of top thought leadership and education.
It is thanks to the commitment and continued support of our sustaining sponsors that our flagship conference reaches a national and global audience, offering intelligent, engaging and relevant content to all attendees.
For everything NDPA Sustaining Sponsors have done for us in the past, everything they still do and will continue to do, we at the National Drowning Prevention Alliance are thankful and excited about all the possibilities we see in a prosperous future together.
D&D Technologies is a company dedicated to the design and manufacture of quality, state-of the-art gate latches, locks and hinges.
D&D Technologies now enjoys a reputation as the #1 gate hardware designer in the world, with established markets in Australia, New Zealand, USA, Canada, South America, the UK and Europe. They confidently guarantee the highest quality of the products they sell. With options available for all gate applications and materials D&D hardware is ISO tested and certified to the most stringent standards.
While they are in the business of profit, they are also very proud of the fact their products save children’s lives. They give back to the community with strong financial and practical support of child-drowning-prevention organisations worldwide such as the NDPA. It’s all part of their passion and commitment.
Cvent offers software solutions to event planners and marketers for online event registration, venue selection, event management and marketing, onsite solutions, and attendee engagement. #Cvent’s suite of products automate and simplify the planning process to maximize the impact of events.
With their support, the NDPA has managed to take the National Water Safety Conference to the next level as a virtual event.
For more than 45 years, Counsilman-Hunsaker has led the industry by completing more than 1,000 national and international aquatic projects of every size and complexity. In fact, many of the innovations that are now standard in the industry were conceived at Counsilman-Hunsaker.
The NDPA thanks them for their commitment to the audiovisual aspects of the National Water Safety Conference. Their effort, time and support have contributed to the continued success of this annual event.
Families United to Prevent Drowning is a group of people connected for the worst possible reason: the loss or near loss of someone we love to a water tragedy. Through Families United, we join to create one voice. Together we say, “Not one more drowning.”
Though their stories were different, the end result was undeniably the same: drowning is preventable. These shattered families forged a union that would create one singular, shared vision for the future. Stronger together than apart. Today, that group is 60 families strong. And sadly, growing.
Upon returning home to the U.S. after competing in the 2008 Beijing Olympics, Michael launched the Michael Phelps Foundation and embarked upon an eight-city tour across the country to share his Dream, Plan, Reach message with Boys & Girls Clubs of America members.
In 2009, along with the help of KidsHealth.org and Michael Phelps Swimming, we developed our signature program, IM. IM is a water-safety, physical and mental wellness, and goal-setting program for Boys & Girls Clubs of America members and Special Olympics International athletes.
The Pool & Hot Tub Alliance protects and advances the common interests of the industry by providing education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge and profitabilit
It is their core purpose to promote safe and healthy pool and hot tub environments for people to share enjoyable aquatic experiences.
Serving as the philanthropic arm of USA Swimming, the USA Swimming Foundation works to strengthen the sport by saving lives and building champions. By equipping our children with the life-saving skill of learn-to-swim and providing financial support to our heroes on the U.S. National Team, the USA Swimming Foundation aims to provide the wonderful experience of swimming to kids at all levels across the country.
The International Code Council is the leading global source of model codes and standards and building safety solutions that include product evaluation, accreditation, technology, training, and certification. The Code Council’s codes, standards, and solutions are used to ensure safe, affordable, and sustainable communities and buildings worldwide.
The Joshua Collingsworth Memorial Foundation‘s mission is to educate children and adults worldwide about water safety through the utilization of drowning prevention campaigns & early childhood water safety training.
Miss Tristan Foundation was formed to ensure that Tristan Lynn Byrd would live on through the organization’s drowning prevention efforts. They are dedicated to raise water safety awareness through education of children and adults in and around spas, pools, and open bodies of water
As you know, in response to the COVID-19 pandemic, the NDPA transitioned the 2020 National Water Safety Conference to an online delivery format. We felt a duty to provide high quality education, networking, and training no matter the circumstances. In less than 3-weeks our conference team raised up to meet this unforeseen challenge and successfully delivered the first virtual conference in our industry. Our speakers, exhibitors, and attendees proved that water safety was so important even during an unprecedented situation. The 2020 National Water Safety Conference increased attendance by 30% over the previous year’s conference and also provided attendees with over 60 high quality sessions that remained available for 5 months post conference.
2021 National Water Safety Conference March 29 – April 1, 2021
Given the unpredictable and extended nature of the COVID-19 pandemic, the NDPA has made the decision to transition the 2021 National Water Safety Conference to an online delivery format, similar to the 2020 conference. We believe it is the best decision for our attendees, speakers, sponsors, and our organization. By making this decision now, we will allow our conference team over 5 months to plan and organize a conference that will no-doubt be even better than last year’s event. You can be assured that our conference team will deliver a virtual conference experience second to none. Here are some highlights you can expect at the 2021 National Water Safety Conference Online:
60+ educational sessions, trainings, and workshops.
Multiple live keynotes, general session speakers, and panel discussions; including a panel discussion with government officials, politicians, and policy makers on drowning prevention legislation and advocacy.
Numerous interactive networking events to expand your professional network in water safety.
A redesigned interactive exhibit hall that allows even more meaningful interactions and connections with our sponsors and exhibitors.
5 months of post conference access to sessions. No more missed sessions and no more trying to soak up all the education at once.
2021 Drowning Prevention Symposium (NEW) San Diego, CA
September 13-14, 2021
We are extremely proud and excited to announce the first Drowning Prevention Symposium presented by NDPA. This new two-day autumn event is designed to bring together advocates, professionals, and leaders directly after the summer season. This smaller and seasonal event will focus on education, advocacy work, and sharing among the participants to better align drowning prevention efforts around the country. The first event will be held in-person in September of 2021 at the San Diego Mission Bay Resort. Mark the dates on your calendar and keep an eye out for more information in the near future. We can’t wait to be back in-person with you!
Thank you for your on-going support of water safety, the NDPA, and our conferences/events. We look forward to bringing you the best conferences and events yet in 2021.
https://ndpa.org/wp-content/uploads/2020/10/Blog-Covers-25.png315560Guillermina Ramirezhttp://ndpa.org/wp-content/uploads/2019/03/NDPA-Logo.pngGuillermina Ramirez2020-10-30 05:35:572020-11-25 12:36:152021 National Water Safety Conference Updates
Learning is a continuous process that is incredibly important in the water safety space, allowing us to stay up to date on current news, research and numbers. Learning not only happens in traditional settings such as workshops and training courses, but also through discussions with colleagues, sharing practical experience, and consulting newsletters, books, published research papers and audiovisual materials.
The NDPA Resource Center strives to improve access to relevant information by collecting, categorizing and organizing materials that are useful to all members of the aquatics industry and drowning prevention advocates.
This new and exciting tool contains the following features:
NDPA Partner Directory
Drowning Prevention & Water Safety Resource Directory
Sharable Drowning Prevention Social Media Content
Resources for Task Forces & Coalitions
An Index of Drowning Prevention & Water Safety Literature containing over 300 entries
An Index of over 60 Regional, State, and National Water Safety, Drowning, and Injury Databases
NDPA & National Water Safety Conference Media Library
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Diversity in Aquatics CEO Miriam Lynch, Communications and Engagement Director Danielle Veira, and Strategist and Social Innovator Michael Golden Join Board Of National Water Safety Nonprofit
GREENWICH, CT – September 16, 2020 – The ZAC Foundation, a national nonprofit dedicated to improving water safety by funding advocacy, education, and effective programming to safeguard children and their families, today announced the appointment of three new Board members: Diversity in Aquatics CEO Miriam Lynch, communications and engagement director Danielle Veira, and strategist and social innovator Michael Golden. The appointments are effective immediately.
“We are pleased to welcome Miriam, Danielle and Michael to our Board, and look forward to having their invaluable perspectives and leadership,” said Karen Cohn, co-founder of The ZAC Foundation, which has provided water safety programming to more than 20,000 children in at-risk communities nationwide and is spearheading the development of drowning prevention plans in four U.S. communities in the hopes of reducing the national drowning rate. “Each of them will serve a key role as we continue our work to prepare children and their families for a lifetime of water safety.”
Lynch is an advocate for increasing aquatic opportunities and water safety education to all. She collaborates with several aquatic organizations to raise awareness, create community partnerships, and develop solutions to reduce the “drowning gap.” As the CEO of Diversity in Aquatics, Lynch, along with a team of volunteers, works to educate, promote, and support swimming, water safety, and healthy aquatic activities in traditionally underrepresented populations.
“I am excited to join the Board of The ZAC Foundation, which is committed to creating equitable opportunities in aquatics by increasing access to swim lessons and water safety education for children and families in communities that have been impacted by historical and social barriers,” said Lynch.
Veira is the director of communications and engagement at A Better Chicago, a nonprofit venture philanthropy fund fighting poverty by investing in opportunities for Black and Latinx low-income youth. She leads the organization’s strategic communications, digital marketing, and thought leadership efforts. Prior to moving to Chicago, Veira spent more than a decade in Washington, DC working in nonprofit communications, most recently as the senior manager of public relations and advocacy communications at the American Diabetes Association.
“It is an honor to be appointed to the Board of The ZAC Foundation,” said Veira. “I have been inspired and impressed by the Foundation’s work for years and lucky enough to see the impact ZAC Camps make firsthand. Children who look like me face a variety of disparities whether it’s access to health care, quality education or water safety training. As a child of the Caribbean and a lover of swimming myself, I am thrilled to have this opportunity to work alongside my fellow Board members to further the Foundation’s outstanding work to eradicate systemic inequities related to water safety and drowning prevention.”
A social entrepreneur, former award-winning journalist, campaign strategist and political reformer, Golden is president of Golden Mean Strategies in Chicago. He has dedicated the bulk of his career to launching social enterprises that create opportunity in underserved communities. In 2006, he co-founded One Million Degrees, a breakthrough scholarship support program that has empowered more than 1,800 low-income community college students to succeed in school, work and life.
“Joining the Board of The ZAC Foundation is more than an honor for me — it is personal. I loved Zachary, and the entire Cohn family is like my own family. I am tremendously proud and in awe of what they have built in Zach’s name: a huge-hearted water safety organization that works to save lives in every corner of this country. It will be a genuine thrill to contribute to their mission as a new member of the Board of Directors,” said Golden.
About The ZAC Foundation
The ZAC Foundation was established in 2008 by Karen and Brian Cohn after the loss of their 6-year-old son Zachary Archer Cohn in a pool drain entrapment in their backyard swimming pool. Through education and advocacy, the Foundation has educated more than 20,000 children and their families on the importance of water safety and is dedicated to continue preparing more for a lifetime of water safety. To learn more about The ZAC Foundation, connect with the organization on Facebook and TheZACFoundation.org.
https://ndpa.org/wp-content/uploads/2020/09/Blog-Covers-22.png315560Guillermina Ramirezhttp://ndpa.org/wp-content/uploads/2019/03/NDPA-Logo.pngGuillermina Ramirez2020-09-28 16:44:102020-11-25 12:36:44The Zac Foundation Announces Three New Appointments To Its Board Of Directors
Teaching kids, teens and even adults how to be safe near and in the water as well as what to do if anything ever goes wrong is paramount to prevent unintentional drowning incidents, both fatal and non-fatal.
The following programs have been designed to offer proper guidance in the matter and can be added to any school or homeschool curriculum.
Stop Drowning Now
Stop Drowning Now’s Water Safety Curriculum teaches kids how to recognize drowning risks and to protect themselves and others. The Curriculum is specifically designed for young kids’ learning needs. Through an experiential approach, kids participate in the discovery and identification process, and learn preventative measures as well as emergency responses.
Water Safety With Colin & Friends
Water Safety With Colin & Friends is a comprehensive water safety education tool. The classroom-based curriculum focuses on 5 key rules that can help children make safer choices around all types of water, such as waiting for an adult before going in or near water and wearing a life jacket. The full kit includes activities like songs, water safety games, and even a science experiment. The program is evidence-based, continues to be evaluated for efficacy, and has been proven with statistical significance to increase children’s water safety knowledge!
Kidshealth In The Classroom
KidsHealth in the Classroom by Nemours offers educators free health-related lesson plans for PreK through 12th grade. Each Teacher’s Guide includes discussion questions, classroom activities and extensions, printable handouts, and quizzes and answer keys all aligned to National Health Education Standards.
For water safety educational resources search under Personal Health.
Josh The Otter Water Safety & Awareness Project
Drowning is preventable. Teach this life-saving message.
Demonstrate the importance of water safety with Josh the Baby Otter. This guide will help you educate young children about drowning prevention through a fun and interactive classroom activity.
Water Smart Education Toolkit
Curriculum materials to teach Water Safety have been developed by Royal Life Saving Australia together with education resource specialists, teachers and water safety instructors.
The teaching resources in the Water Smart education toolkit outline appropriate learning outcomes and have taken into consideration the new Australian National Curriculum for all years from Foundation to Year 10. The key components of the resource toolkit include Units of Work, Teachers Notes, Activity Sheets, Safety Tips and Supplementary Resources.
Curriculum Swimming and Water Safety Resource Pack
Swim England and the Swim Group have created a resource pack for all those involved in the delivery of curriculum swimming and water safety.
The resource pack has been split into four to provide dedicated information for each group. Each section provides practical guidance on how to plan, deliver and report on curriculum swimming and water safety.
Water Safety Resources
Teachers Pay Teachers is a great database for educators to find the resources, knowledge, and inspiration they need to teach at their best. They offer more than 3 million free and paid resources, created by educators who understand what works in the classroom and have a great selection of water safety materials that can be used in the classroom for kids from PreK to 12th grade.
Water Safety for Kids
The American Red Cross offers resources to help your child learn about water safety while having fun in and around water.
The ultimate goal of the following events is to bring together professionals and supporters from all aspects of aquatics and drowning prevention to network, advocate, educate, improve, and expand the entire industry in the country.
The World Aquatic Health Conference is the industry’s leading educational conference on aquatics. Celebrating its 17th year, WAHC 2020 will continue the tradition of disseminating cutting edge science relevant to all segments of the pool and spa market.
Join virtually on October 15-16 to experience cutting-edge aquatic research presented by industry experts across the globe and network with like-minded professionals, industry leaders and experts.
Come together virtually September 15-17, 2020 with top notch industry speakers, fellow members, industry partners, and friends at this year’s USSSA National Conference! The agenda is comprised of live sessions, on-demand sessions, and interactive workshops.
Although this year’s conference is different than years past, it is not one to be missed!
Join fellow waterpark owners, operators, developers, designers and suppliers for the WWA’s 40th Anniversary Symposium & Trade Show, October 6-9, 2020, at Caesars Forum Conference Center & Harrah’s Las Vegas in Las Vegas, Nevada, U.S.A.
The trade show will be located at the all new Caesars Forum Conference Center, which is located behind the High Roller in the LINQ Promenade area. The headquarters hotel will be Harrah’s Las Vegas, which is connected to the Caesars Forum Conference Center.
The WWA Show continues to be the water leisure industry’s most popular market place for the waterpark industry, as it offers the following opportunities for professional growth and development. To review complete details about the show or to register, click below.
The decision to transition the event was not reached easily, however, based on feedback and the support of the community, the organization felt it was the right choice for their partners, sponsoring associations, attendees, and exhibitors. The virtual event will be hosted over the same dates, November 11 – 13, with registration opening later this fall.
If you have an event the NDPA should be aware of, let us know in a comment!
The water safety non-profit reminds parents and caregivers to avoid distracted supervision around pools.
MINNEAPOLIS—There’s a perfect storm of circumstances conspiring against adults’ ability to keep kids safe around pools and lakes this summer. Electronic devices continue to dominate our attention. And the COVID-19 pandemic has more adults working from home and supervising their children at the same time. For those with backyard pools, this poses an especially significant danger which has been brought to life in a chilling PSA from Abbey’s Hope.
The 30-second spot, “Watch Me!” features an all-too familiar scene: a distracted mom on the phone, laptop open as her young child splashes in the water, clamoring for her attention. What happens next is summed up by a provocative message superimposed on screen: “88% of child drownings occur with an adult nearby. 100% of those adults will never forgive themselves.” The spot concludes by inviting the viewer to become a Water Watchdog, which is an active supervision program started by Abbey’s Hope. To date, nearly 10,000 people have registered to take the pledge and receive their iconic Abbey’s Hope Water Watchdog ‘dog tag,’ a tangible reminder of the need to be vigilant when supervising children around water.
“It’s sadly ironic that we often tell our kids that we’re watching them, when we’re not,” said Katey Taylor, who along with husband Scott Taylor, founded Abbey’s Hope Charitable Foundation in response to the tragic death of their daughter, Abbey, following a pool drain entrapment incident in 2007. Taylor added, “Vigilant supervision has never been more important or required greater discipline, given the world we live in.”
Drowning is the leading cause of unintentional death for children ages one to four. According to the Consumer Product Safety Commission, there were 379 pool- or spa-related fatal drownings reported per year for 2015 through 2017, involving children younger than 15 years of age. The vast majority of those deaths were to children ages 4 and under.
The PSA will launch 7/20/20 on social media and is free to use and can be accessed at https://www.youtube.com/watch?v=uZgSYeaUqWc It also will be broadcast on local television during the summer months when pool and lake usage is at its peak.
About Abbey’s Hope: Abbey’s Hope Charitable Foundation is a Minnesota nonprofit organization named after Abbey Taylor, the Edina, Minn., six-year-old who died in 2008 as a result of injuries sustained by an improperly maintained pool drain cover.
The Foundation’s goal is to:
● Promote awareness of, and education, related to child safety issues, including educating pool owners, operators, inspectors, and the general public about the dangers of pool entrapment, evisceration and drowning and the need for physical inspections of pool equipment.
● Work with the pool and spa industry to improve the design of its products, packaging and warning labels, and assist in the development of product safety standards related to such products.
● Identify and provide support and assistance to organizations and programs that help educate parents, children, and pool and spa manufacturers about the prevention of entrapment and traditional forms of drowning.
The mission of the National Drowning Prevention Alliance is: “United, we can prevent the tragedy of drowning.” We believe that together we can reduce the incidence of drowning and aquatic injuries in the US and abroad. Join us to help save lives! PHONE: 1-800-757-9270 EMAIL: email@example.com
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