Despite all of our collective tireless efforts, drowning is still the single leading cause of death for children 1-4. According to the American Academy of Pediatrics, as of 2018 drowning has surpassed birth defects as the most common cause of death in this age group. However, our theme for our 2020 conference still applies…Drowning won’t stop, so neither will we!
To rise and meet this challenge, the NDPA will launch a refreshed brand, new website, and new campaign! We will officially unveil our new brand and website on Monday, November 15! Then, we will launch our new campaign focused on backyard pool and spa safety on Tuesday, November 16 at the International Pool, Spa, Patio and Deck Expo in Dallas, TX. Below are details about the new programs.
Branding Refresh
The NDPA’s mission is “United, we can prevent the tragedy of drowning”, and our vision is to become the top destination for drowning prevention education in the United States. As we mature and enter into our next phase of growth, our leadership has decided to ensure that NDPA’s brand and image reflect the seriousness and importance of the issues we are working to solve. Our refreshed look is centered on a blue pallet of colors. The color blue represents responsibility, sincerity, professionalism, stability, and intelligence; all of which are core values of the NDPA. In the coming weeks we will be making new member, partner, supporter, and sponsor logos available via our online resource center and through email NDPA communications.
New Website
To better meet the various audiences we serve, the NDPA will launch a new website. Our new website is designed to give our users the information and resources that they need the most. Parents and professionals will have dedicated areas with critical tools, knowledge, and resources to best meet their needs. The NDPA members and partners will continue to have quick and easy access to the NDPA Resource Center and programs in a new dedicated area of the new website. Additional resources and expanded tools will also be launching in the coming months.
Water Safety Champions
The pool and spa industry has reported growth of 20%+ since the start of the 2020 and layers of protection are critical to backyard safety. In response, the NDPA will be launching a new campaign focused on championing safety in backyard pool and spa environments. We are launching first phase of this exciting campaign will launch at the International Pool, Spa, Patio, and Deck Expo in Dallas, TX. Our focus will be focused on supporting and working with pool and spa industry professionals to enhance consumer water safety education in a positive and proactive way. Pool and spa professionals will have the first opportunity to sign up to become Water Safety Champions and join us on the mission to save lives!
The NDPA is dedicated to reducing drowning and enhancing water safety in the US. As an alliance of parents, professionals, advocates, researchers, and leaders, the organization is focused on impacting the staggering statistics of this preventable injury. Remember, drowning IS preventable!
Best regards,
Team NDPA
