EXECUTIVE DIRECTOR, NDPA
ALISSA MAGRUM
Alissa Magrum has had a love and passion for being near, in and around the water and a commitment to making a positive difference in the world for her entire life.
She discovered her passion for water safety and drowning prevention in 2008 after her then 3 year old daughter, Ella lost a preschool classmate (Colin Holst) to a fatal and preventable drowning in a lifeguarded pool in Austin, Texas. The tragic loss of Colin’s life impacted Alissa as a young parent and Alissa began volunteering for Colin’s Hope, the organization founded by Colin’s parents, Jeff and Jana Holst after Colin’s drowning. In 2010, Alissa became and served as the Executive Director of Colin’s Hope for 14 years.
Alissa is a founding member of Families United to Prevent Drowning and has supported multiple organizations including; the American Red Cross, The ZAC Foundation, The NDPA and the Austin Sunshine Camps. Alissa has served in leadership roles for: the Texas Water Safety Coalition, Safe Kids Austin, the Central Texas Drowning Prevention Action Team and the National Drowning Prevention Advisory Board. She is the Board President for Face In Water, Board Treasurer for Mana O Maui and a Member of the Global Water Safety and Drowning Prevention International Rotary Club.
Alissa holds a Bachelor’s Degree in Sociology and a Master’s Degree in Organizational Leadership and Ethics. She is a Water Safety Instructor and American Red Cross certified Waterfront Lifeguard. As a passion project, Alissa travels with Face In Water to Eleuthera, Bahamas each summer to support the One Eleuthera Foundation Learn to Swim Program by training local swim instructors and teaching children and adults to swim in and enjoy the beautiful water around them.
In July 2023, Alissa was the AOAP Competitor Aquatic Professional of the Month. In 2024, Alissa was one of the the recipient’s of the Aquatics International Power Award.
Alissa lives in Leadville, Colorado where she loves to mountain bike, trail run, hike, swim, stand up paddle, ski and enjoy the beautiful outdoors 365 days of the year. She loves to spend time with her family and friends – including her 19 year old daughter, Ella who is studying Oceanography in Bangor, Wales. Fun fact about Alissa is that she owns and runs a small soup making business called The SoupHug.
Alissa believes deeply that her North Star(s) in this very important lifesaving work are those lost or almost lost to drowning and their family members. She would like to thank everyone who gives their time and talent to water safety and drowning prevention for all they do to save lives. It will take all of us working together to prevent drownings and entrapments.
Email: CONTACT US
Phone: 1-800-757-9270 ext 2
CHIEF FINANCIAL OFFICER, NDPA
JEFFREY ALLISON
Jeffrey Allison brings many years of executive leadership and financial management experience to the National Drowning Prevention Alliance, where he serves as Chief Financial Officer (Fractional). He partners with the Executive Director and the Board of Directors to provide strategic financial leadership that strengthens NDPA’s ability to fulfill its lifesaving mission. His work spans financial planning and analysis, budgeting, investment oversight, governance support, internal controls, and long-term financial strategy – a full toolkit to help keep NDPA a strong and sustainable organization for years to come.
After a successful career leading finance and operations for Fortune 500 companies, he intentionally chose to dedicate this chapter of his professional life to helping nonprofit organizations strengthen their financial foundations and expand their impact. His greatest professional satisfaction is in using the knowledge and perspective gained over his career to help organizations like NDPA whose work improves lives and strengthens communities.
Before transitioning to nonprofit leadership, Jeff held executive positions with several Fortune 500 companies, including JCPenney, Limited Brands, Express, and Chico’s FAS, serving in leadership roles ranging from Vice President to Executive Vice President and directing finance, strategic planning, merchandising, operations, and organizational transformation for multi-billion-dollar businesses. He later served as Chief Financial Officer for several nonprofits, including YMCA of the Rockies, United Way of Tarrant County, and Goodwill Industries of Dallas, where he developed a deep appreciation for the critical role nonprofit organizations play in creating lasting impact.
As a fractional CFO, Jeff provides executive-level financial leadership in a hands-on, flexible and cost-effective model that allows nonprofit organizations to benefit from experienced strategic guidance while directing more of their resources toward mission delivery.
Jeff became a Certified Public Accountant in the State of Ohio and holds a Bachelor of Business Administration in Finance from the University of Oklahoma and an MBA from Texas A&M University. Jeff and his wife, Liz, live in Estes Park, Colorado and Chicago, where Liz is the CEO of a major salon, spa and hair/skin products business. They enjoy traveling, exploring outside and hiking together, and spending time with their kids spread around the country.
Jeff believes that strong financial stewardship, thoughtful governance, and long-term planning enable nonprofit leaders to focus on what matters most — serving people and creating meaningful change. He considers it a privilege to support the National Drowning Prevention Alliance and is inspired by the organization’s unwavering commitment to preventing drowning and water-related injuries.
Email: CONTACT US
Creative Communications and Program Support Specialist
COMING SOON
Jeffrey Allison brings many years of executive leadership and financial management experience to the National Drowning Prevention Alliance, where he serves as Chief Financial Officer (Fractional). He partners with the Executive Director and the Board of Directors to provide strategic financial leadership that strengthens NDPA’s ability to fulfill its lifesaving mission. His work spans financial planning and analysis, budgeting, investment oversight, governance support, internal controls, and long-term financial strategy – a full toolkit to help keep NDPA a strong and sustainable organization for years to come.
After a successful career leading finance and operations for Fortune 500 companies, he intentionally chose to dedicate this chapter of his professional life to helping nonprofit organizations strengthen their financial foundations and expand their impact. His greatest professional satisfaction is in using the knowledge and perspective gained over his career to help organizations like NDPA whose work improves lives and strengthens communities.
Before transitioning to nonprofit leadership, Jeff held executive positions with several Fortune 500 companies, including JCPenney, Limited Brands, Express, and Chico’s FAS, serving in leadership roles ranging from Vice President to Executive Vice President and directing finance, strategic planning, merchandising, operations, and organizational transformation for multi-billion-dollar businesses. He later served as Chief Financial Officer for several nonprofits, including YMCA of the Rockies, United Way of Tarrant County, and Goodwill Industries of Dallas, where he developed a deep appreciation for the critical role nonprofit organizations play in creating lasting impact.
As a fractional CFO, Jeff provides executive-level financial leadership in a hands-on, flexible and cost-effective model that allows nonprofit organizations to benefit from experienced strategic guidance while directing more of their resources toward mission delivery.
Jeff became a Certified Public Accountant in the State of Ohio and holds a Bachelor of Business Administration in Finance from the University of Oklahoma and an MBA from Texas A&M University. Jeff and his wife, Liz, live in Estes Park, Colorado and Chicago, where Liz is the CEO of a major salon, spa and hair/skin products business. They enjoy traveling, exploring outside and hiking together, and spending time with their kids spread around the country.
Jeff believes that strong financial stewardship, thoughtful governance, and long-term planning enable nonprofit leaders to focus on what matters most — serving people and creating meaningful change. He considers it a privilege to support the National Drowning Prevention Alliance and is inspired by the organization’s unwavering commitment to preventing drowning and water-related injuries.
Email: CONTACT US
