Core Beliefs

First and foremost, we believe that drowning is preventable.

  • We believe in safer aquatic recreation for everyone.
  • We believe that any person can drown regardless of age, race, or swimming ability.
  • We believe that drowning is a complex public health issue requiring a multifaceted approach using multiple prevention strategies.
  • We believe in layers of protection.
  • We believe in active adult supervision whenever children are in, on, or around water.
  • We believe in lifeguards and water watchers.
  • We believe in multiple barriers to prevent unauthorized access to unsupervised water.
  • We believe in entrapment prevention and anti-entrapment devices.
  • We believe all teens and adults should learn CPR.
  • We believe in safe water rescue techniques.
  • We believe in swimming instruction that includes water safety education.
  • We believe swim lesson programs for children should also teach parents realistic expectations of their children’s swimming ability.
  • We believe that no single prevention strategy can ever be relied on alone.
  • We believe in scientific research and program evaluation.
  • We believe in engineering advancements to continually improve equipment performance.
  • We believe in sound legislation to ensure public safety.
  • We believe in community outreach and education to promote awareness of drowning dangers and best practice prevention tips.
  • We believe in boating laws and education that provide for safer water recreation activities.
  • We believe in U.S. Coast Guard approved life-jackets or personal flotation devices (PFDs).
  • We believe that no one should ever swim alone.
  • We believe that alcohol and drug use should never be combined with water recreation.
  • We believe in certification programs for lifeguards and swim instructors.
  • We believe parents have good intentions for their children.
  • We believe that the people who have lost their lives or suffered injury from drowning propel us in our mission – they will never be forgotten.
  • We believe no other parent should endure the tragedy of losing a child to drowning.
  • We believe that our alliance can make a difference and we believe that…
  • Drowning is Preventable